COMPETITIVE ADVANTAGE PT.SOFTEX INDONESIA
Machboub Al Masuvi
S1 MLM A 2015
2244.15.039
About PT.Softex Indonesia
Pioneering the production and marketing of sanitary napkin
products in Indonesia, Softex came into being in the early 1970s. Since then we have grown into a leading
consumer goods company in Indonesia and across the region of South East Asia. We
are now proudly the owner of various market leading brands across the baby
care, adult care, and feminine care industries. This is in line with our
strategic vision to serve our consumers as they go through the human cycle of
life.
COMPETITIVE ADVANTAGE
This term has been introduced since 1985 by Michael E.
Porter in his writing "Competitive Advantage: Creating and Sustaining
Superior Performance." Can be interpreted as the ability gained because it
has characteristics and resources within a company to get higher performance
than other companies on the same market.
Philip Kotler mentioned there are at least 3 types of
competition in business:
- Brand Competition, usually tends to offer the same products or services to consumers and with similar quality and price.
- Industry Competition, a company will face competitors of all types of products from all other companies.
- Shape Competition, can be interpreted as a company that competes with other companies made with the same function. Although the product type is different.
WHAT IS THE PURPOSE OF COMPETITIVE ADVANTAGE?
According to Philip Kotler and Gary Armstrong there are five
purpose for the implementation of competitive strategy:
1.
Establish a proper positioning
2.
Retain loyal customers
3.
Gain new market share
4.
Maximize sales
5.
Creating effective business performance
HOW PT. SOFTEX INDONESIA OBTAIN COPETITIVE ADVANTAGE INSIDE
THEIRE WAREHOUSE?
Warehouse Management System
A Warehouse Management System (WMS) is a software
application specializing in supporting the day to day operations within a
warehouse. The application does this by allowing the users to have a
centralized system where different warehouse management tasks are managed
through an interface on a handheld device or a tablet working in the warehouse
or a desktop in the office. This makes running a warehouse both efficient and
easy, and also ensures that minimal if any losses occur in the different
warehouse processes. The real gain is in customer service. Imagine knowing
exactly where every product is, knowing when to re-order, and how much to
re-order or produce. These things seem like a business goal, but for a customer
it means they can get the product faster, without backorders or errors, so they
are more likely to return.
What does a Warehouse Management System ( WMS ) do?
A warehouse management system is used to control and track
the transfer and storage of materials in a warehouse. The system involves a
number of processes that are important when shipping, receiving, or even
putting away materials and integrates with other systems in the supply chain to
ensure data transparency throughout your enterprise.
Receiving goods
The WMS provides a simple process that is to be followed
when handling a shipment that has arrived at the warehouse. The process can be
customized to suit different users’ requirements but its core function is to
ensure that all shipments are handled properly to minimize on losses and also
save on time.
Tracking inventory
A WMS enables warehouse owners to keep a tab of all the
stock in the warehouse. This is important because it ensures that the warehouse
management team is able to know when there is enough stock in the warehouse and
know when to order for more stock to prevent shortages. This saves on space as
overstocking is prevented and also ensures that resources are well distributed
to ensure a smooth warehouse management.
Slotting for Efficiency
A WMS enables users to model an efficient way of storing
different products in a warehouse depending on different factors like demand
and weight. This ensures that the warehouse is arranged in such a way that
products that move faster or are heavier are stored close to the door for
faster processing of orders, and products that are used together are stored in
close proximity. This makes running the warehouse easy and efficient.
Labor visibility
The WMS system eliminates the need to get more labor to
undertake some of the functions that are managed at a central point in WMS.
Probably the biggest labor savings is eliminating full inventory counts which
can often happen monthly or even weekly. A WMS can allow you to do periodic
cycle counts without interfering with day to day operations. Reducing on labor
can obviously greatly cut back on expenditure simply because the system is not
labor intensive.
Picking and Shipping
A proper WMS ensures that the right product is picked based
on your business rules (LIFO or FIFO). A good WMS will make sure that the right
orders are shipped to the right people at the right time. With this accuracy,
the mistakes that can arise when transporting goods are avoided and ends up as
a more efficient and less costly transport system.
Tracking and Visibility
For industries that require advanced tracking capabilities,
a WMS will allow you to track lot information, expiry dates, UPC, and serial
numbers. Each data point adds to the cost to maintain, but often comes with great
returns when advanced visibility is required. Recalls and warranty issues are
quickly resolved by solving the root problem through trace back instead of just
a payout to the customer.
Document preparation
A WMS automates most of the different processes, eliminating
the need for paper documents that are bulky, and eat up quite a huge chunk of
money when it comes to purchasing them and storing them appropriately. By
giving visibility to the system to everyone simultaneously, everyone has the
data needed to do their job at their fingertips.
Customer service
A WMS improves the overall customer service by ensuring that
orders are received and processed on time, and the right products are delivered
to all customers when and where they need them. The quality of products is
maintained enabling users to retain their customers and attract new ones.
Why PT. Softex Indonesia using WMS?
·
Higher effectiveness and quality
·
Environtment Protection
·
Paperless
·
Digitalization
WAREHOUSE RACKING SYSTEM
An essential part of warehouse infrastructure, warehouse
racking can hinder or accelerate warehouse operations. With proper warehouse
racking, warehouse managers maximize space and optimize warehouse organization
for efficiency and a streamlined picking process. Warehouse layout plays a
major role in warehouse racking, as aisle width, docking locations, shipping
areas, and other warehouse components affect warehouse racking options.
And this is a type of warehouse racking system:
1.
Sellective Pallet Racking
2.
Double Deep Racking System
3.
Cantilever Racking System
4.
Drive In Racking System
5.
Push Back Pallet Rack
6.
Floor Stacking
7.
Flow Racking
WHY WAREHOUSE RACKING SYSTEM IS IMPORTANT TO CREATE COMPETITIVE
ADVANTEGE?
Warehouse racking system is one of the branch of material
handling, warehouse racking can hinder or accelerate warehouse operations. In
logistics we are required to be effective and efficient, so we must be able to
choose the right type of racking for our warehouse, in order to avoid waste of
time and cost to create Competitive Advantage.
WHAT KIND OF RACKING IS CHOSEN BY PT. SOFTEX INDONESIA?
If we look by the commodity of the goods and the number of
SKU, PT.SOFTEX INDONEISA using SELECTIVE PALLET RACKING. Why? Because the
sanitary napkins products are one of the fast moving goods & there are
several types sanitary napkins products from PT.SOFTEX INDONESIA.
About Sellective Pallet Racking
There are many different pallet rack systems that you can
employ in your warehouse. One of these systems is selective pallet racking,
which is very flexible in nature and easy to set up. Selective pallet racking
is one of the most commonly used systems for storage in a variety of
applications. Learn more about the components of a selective pallet racking
system as well as its benefits, and find out which circumstances work best for
this system.
This is the advantages of using SPR System:
1.
100% Selectivity
2.
Suitable for First In First Out (FIFO) operation
*
3.
High visibility on stored goods
4.
Multi product location
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